The AI-powered coaching platform built on the teachings of Brian Kight.

Used by solo coaches, entire staffs, and athletic departments. Every conversation, document, and plan powered by 20+ years of E+R=O methodology.

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Powered by Brian Kight’s E+R=O FrameworkAI-generated curriculum in minutesUsed by coaches across the country
Daily Discipline Integration

Start every coaching day with Brian Kight's Daily Discipline

Each morning, today's Daily Discipline post appears right inside your portal. Read it, discuss it with AI-BK, or turn it into a practice plan, team message, or parent letter — all in one click.

Today’s post, front and centerChat with AI-BK about the lessonGenerate team-ready content instantly
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Plans

Built for every level of your program

Coach

The solo coach's AI assistant

$45/mo

  • AI Chat
  • Curriculum Generation
  • Writing Workspace
  • Daily Discipline integration
Most Popular

Team

Your staff, in sync

$40/seat/mo

2–5 coaches

  • Everything in Coach
  • Shared Team Documents for collaboration

Program

One platform for the whole program

$35/seat/mo

6–15 coaches

  • Everything in Team
  • Sub-groups by sport
  • Advanced program analytics
Enterprise

Athletic Department

Department-wide intelligence

Custom pricing

  • Everything in Program
  • Super Admin
  • Custom branding
  • API integrations (Google Docs, Hudl, and more)
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Methodology

Built on a methodology that works

E+R=O at the core

Every AI response is grounded in Brian Kight’s Event + Response = Outcome framework. Not generic coaching advice — specific, principled guidance.

Your content, your context

Upload your playbook, game film notes, practice plans. The AI learns your program and generates content that sounds like you.

Works the way coaches work

Generate a practice plan in a chat, turn it into a document, share it with your staff — all in one place.

New Feature

Team Documents. Finally.

Create, edit, and share coaching documents with your entire staff in real time. No more emailing PDFs. No more version control nightmares.

Shared across your orgCreated by AI or written by handScoped to groups or the whole staff
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Integrations

Your platform. Your tools.

BK Coaching Tools connects with the platforms coaches already use.

Google DocsAvailable
Google ClassroomComing Soon
Microsoft TeamsComing Soon
HudlComing Soon
MaxPrepsComing Soon
SportsEngineComing Soon
TeamworksComing Soon
Final FormsComing Soon

Athletic Department plan includes API integrations.

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Join coaches who are already coaching smarter.

Free tier

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Team

Bring your staff.

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Athletic Dept

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